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Nov 2015 Meeting Summary - Optimizing LinkedIn

Category: Newsletter
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Lianne GallieOn November 12th, 2015, Lianne Gallie. Certified Human Resources Leader, HR Manager at Legate & Associates LLP, Professor at Fanshawe College and owner of Fieldstone HR Consulting, presented an outstanding seminar on using LinkedIn to optimize your professional network. 


Lianne explained how to use linkedIn to keep in touch with past and present colleagues/classmates, discover inside connections when looking for a new career path, and get answers to industry questions from leading experts.
room shotUsing LinkedIn as a digital resume gives you access to the world's largest profession network, with over 380 million registered LinkedIn members.  Lianne lead an exercise to help members develop a professional headline; some participants then shared their headline with the group, and received feedback to make further improvements.
Next, the group focused on development of the summary using keywords; an area to emphasize keywords that are specific to your industry.  This is where including keywords such as FMEA, PPAP, Six Sigma, continuous improvement, 5S, and others, if applicable, will improve your ranking when a recruiter is performing a LinkedIn search.
Other tips included:

  • Personalizing your url to improve search engine results;
  • requesting recommendations from former employers / professors;
  • characteristics of an appropriate headshot photo;
  • How to control your "broadcast" settings;
  • Promoting your personal brand

speaker giftWith an keen group of ASQ members, Fanshawe College students and Fanshawe faculty members, the Q&A at the end of the meeting was extensive and engaging; a true testament to Lianne's personable and professional style.
Lianne has generously agreed to provide a copy of her LinkedIn presentation for download.

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